![]() ![]() ![]() Fan Groups: The 49ers are proud to attract a diverse group of fans and the team is leveraging the Faithful to The Bay campaign to provide exclusive content and unique experiences all season long at /fans for members of their fan affinity groups, including Women of the Niners, 49ers Kids Club, and 49ers PRIDE.Bay Area musicians will also be featured in an upcoming video series presented by Levi's® that spotlights celebrities who are Faithful to The Bay and allows fans to learn more about their fandom and respective career projects. The 49ers are continuing to collaborate with local music legends E-40, P-Lo, and other local artists in the "Niner Gang" to maintain Faithful to The Bay playlists on Spotify, Pandora, Apple Music, Tidal, and Deezer. Pop Culture: Music fans know the Bay Area has its own unique sound.49ers partners including Levi's®, Zenni eyewear, The Federalist Wine, Mano's Wine, and Gold Bar Whiskey are also producing limited edition Faithful to The Bay Collections of their unique products. Exclusive Merchandise: The 49ers have partnered with Mitchell & Ness and Fanatics to develop exclusive Faithful to The Bay branded apparel that will be released throughout the year at /FTTB.Fans can post a video using hashtag #FTTB for the chance to be showcased and can follow 49ers social handles for future UGC campaigns. User Generated Content: Faithful worldwide are encouraged to share their passion and spirit via a social media video of them cheering on the 49ers from home each week for a chance to be featured on the Levi's Stadium video boards during player intros, starting with the October 4th home game against the Eagles.Other marketing assets will reflect the spirit of Faithful to The Bay through photography, music and graphics that honor the Bay. The logo – which was inspired by the iconic 49ers satin jackets – will be featured on, the 49ers app and team social channels. Branding: Local residents and avid 49ers social media followers will notice the new Faithful to The Bay signage at Levi's® Stadium, including stadium banners, field wraps and LED signage. ![]()
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